The Dos and Don’t’s of Choosing a Marketing Agency - Beacon Club

The Dos and Don’t’s of Choosing a Marketing Agency

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Finding a marketing agency to help boost your sales, and grow your business is an exciting time. However, it can also be extremely overwhelming, especially if you aren’t exactly sure what to look for.

Luckily, you don’t have to make this decision on your own. In this article, we’ll go over the dos and don’ts of hiring a marketing agency, to ensure you find the best person for the job.



Make Your Budget and Goals Known

Perhaps the most important thing to do when choosing a marketing agency is to make sure you’re on the same page from the get-go. Namely, you have to communicate what you expect from them and discuss your long-term and short-term goals and budgets.

At this stage, you shouldn’t try to over(or undersell) your company, but be brutally honest. Not to mention, the digital marketing agency needs to know what and how to prepare, and how much money they have available.


Ask for Case Studies or Referrals

To ensure you find a marketing agency that’s the perfect fit for you, you ought to do some research on their previous projects. In doing so, you’ll be able to gauge their experience, as well as the kind of results that their previous clients are seeing.

So, make sure the agency’s portfolio is well built, and their case studies offer a thorough explanation of how they identified and solved the client’s issues. A great example of this is Vine Digital Marketing Agency’s case study page which explains the challenge, results and key achievements for each project.

Keep Your Eyes on the Prize

Marketing agencies offer all sorts of services, from web design to SEO, PPC, social media boosts, etc. However, your business likely won’t need to utilize all of them, nor should it try to do so at once.

Instead, both you and your marketing agency should create a clear-cut plan about what areas need improvement, and stick to it. At this point, you should also ask the agency how they plan on reaching the goals that you’ve agreed on. In doing so, you’ll ensure both parties keep their eyes on the prize at all times and are able to meet the established goals.



Allow the Agency to Mistake Outputs for Outcomes

Like we mentioned, you have to establish and stick to clear goals for your marketing strategy. However, that doesn’t mean obsessing on every letter, comma and period in your newest post, but rather thinking about how it’s affecting your bottom line.

So, while the agency should make sure your post schedule is always set up, they also need to look at the bigger picture. Namely, take note of how the posts are performing overall, and whether or not they’re bringing in a profit. In doing so, they’ll be able to learn more about how your audience interacts with your business, and use it to your advantage.


Final Thoughts

With the right tools, finding the best marketing agency doesn’t have to be stressful. Moreover, once you know what to look (and ask) for, you’ll be able to delegate this part of the job to someone with expertise in the field. Thus, you’ll be able to focus on things that matter, and nurture and grow your business.

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